Njengesipho esiyilayo nesisebenzayo, umlandeli ophathwa ngesandla owenziwe ngokwezifiso uye wathandwa ngakumbi phakathi kwamashishini kunye nemibutho kwiminyaka yakutshanje.Ngokuka-Chen Youshi, isipho esiya kwa-Ford, kwimisebenzi yangaphandle kunye nemisebenzi yokukhangisa, abalandeli ababambe ngesandla ngokwezifiso banokuzisa ukupholisa okuncinci kubasebenzisi, kwaye babe sisixhobo esifanelekileyo sokupapashwa kunye nokukhuthaza.Oku kulandelayo yintshayelelo eneenkcukacha malunga nefeni yesandla esiqhelekileyo njengesipho:
- Ukwenziwa ngokwezifiso: Amashishini anokwenza i-LOGO eyodwa, uphawu lophawu okanye umxholo womnyhadala wabalandeli ababambe ngesandla ngokweemfuno zabo zokuqaqambisa ubuntu kunye nokwahluka.Ngale ndlela, umamkeli wesipho uya kukhumbula uphawu kunye nomfanekiso wenkampani ngelixa usebenzisa fan.
- Ukusebenza okuqinileyo: Iifeni ezibambe ngesandla ziyasebenza ngakumbi ehlotyeni, zibonelela abasebenzisi ngamava okupholisa ngoko nangoko.Nokuba bathatha inxaxheba kwimisebenzi yangaphandle okanye kwimisebenzi yentengiso yangaphakathi, abalandeli ababambe ngesandla banokuhlangabezana neemfuno zabaphulaphuli abohlukeneyo kwaye bazuze inkoliseko enkulu kunye nodumo lwamashishini.
- Ukhetho olutyebileyo lwezitayile kunye nemibala: Iifeni eziphathwayo ezenziwe ngokwezifiso zibonelela ngeendlela ezahlukeneyo, imibala kunye nezixhobo kumashishini onokukhetha kuzo, njengabalandeli bokusonga ngesandla, abalandeli bombane abancinci, abalandeli be-bamboo abanobume bendalo, njl.Oku kuqinisekisa ukuba ifeni yesandla iyasebenza njengoko ithandeka ngobuhle.
- Ixabiso elifanelekileyo: Xa kuthelekiswa nezinye izipho ezenziwe ngokwezifiso, ifeni ephathwayo inexabiso elifikelelekayo, elilungele iimfuno ezahlukeneyo zebhajethi.Oku kuvumela iinkampani ukuba zibonelele abathengi kunye namaqabane ngezipho ezisebenzayo nezinegama ngelixa zilawula iindleko.
- Ukusasaza ngokulula: Ifeni yesandla iphakathi ngobukhulu, kulula ukuyiphatha kunye nokusabalalisa.Amashishini anokusasaza ngokulula abalandeli ababambe ngesandla kubathathi-nxaxheba kwimisetyenzana yangaphandle, imisebenzi yentengiso kunye nezinye izihlandlo ukufezekisa injongo yokwazisa ibhrendi kunye nopapasho.
Ngamafutshane, abalandeli abaphathwa ngesandla njengezipho zokwenza imisebenzi yangaphandle kunye nemisebenzi yentengiso banenzuzo yesiphumo esikhethekileyo sokunyusa uphawu, ukwenzeka okunamandla kunye nexabiso elifanelekileyo.Ukukhetha ifeni ephathwa ngesandla njengesipho kunokunceda iinkampani ziphucule ulwazi lwebrendi kunye nokwaneliseka kwabathengi ngamaxesha ahlukeneyo.Ke ngoko, nokuba lishishini elikhulu okanye yinkampani eqalayo, inokuthathela ingqalelo ukudibanisa abalandeli ababambe ngesandla kubhengezo kunye nesicwangciso sokukhuthaza ukufaka amandla amatsha kuphuhliso lweshishini.Ehlotyeni elishushu, ukubonelela abathengi kunye namaqabane ngokhathalelo olupholileyo, umlandeli wesandla oqhelekileyo ngokungathandabuzekiyo lukhetho olunomtsalane kunye nefuthe.
