Kwimeko yemarike yanamhlanje ekhuphisana kakhulu, umfanekiso wenkampani ubaluleke kakhulu.Iminqwazi eyenziwe ngokwezifiso, izikipa, iihempe zePolo kunye nempahla yokusebenza zonke zizithwala ezisebenzayo zokubonisa inkcubeko yeshishini kunye nomfanekiso.Ngokutsho kukaChen Youshi, owanika iFord isipho, nokuba luqeqesho, umboniso okanye eminye imisebenzi, ezi mpahla zilungiselelweyo kunye neminqwazi eneempawu zenkampani zinokwenza abasebenzi banxibe iyunifomu, babonise umanyano lweqela, kwaye bazuze igama elihle kwinkampani.
1. Umboniso womfanekiso wenkampani
Iminqwazi elungiselelwe ushishino, iT-shirts, iihempe zePolo kunye neeovaroli zinokubonisa umfanekiso wenkampani ngamaxesha ahlukeneyo.Izinto ezifana neempawu zebhrendi ezigqwesileyo, amagama eenkampani kunye nezilogeni zokuthengisa zinokugqithiselwa eluntwini ngezi mpahla zilungiselelwe wena.Ukongeza, ezi mpahla zilungiselelweyo kunye neminqwazi zinokomeleza ukuqondwa kophawu kunye nokufaneleka kwenkampani, okwenza kube lula kubathengi ukuba bakhumbule kwaye baqaphele inkampani.
2. Intsebenziswano yeqela
Iminqwazi eyenziwe ngokwezifiso, izikipa, iihempe zepolo kunye neeovaroli zinokunyusa umanyano lweqela.Ikhowudi yokugqoka efanayo isondeza abasebenzi kunye, iphucula imveliso kunye nentsebenziswano.Ukunxiba iimpahla ezinophawu lwenkampani, abasebenzi baya kuba nebhongo ngakumbi kwaye bazive beyinxalenye yenkampani, nto leyo enceda ekukhuliseni imvakalelo yabo yokuba ngoogxa kunye nokunyaniseka.
3. Ukwandisa ukubonakaliswa kwebrendi
Ukunxiba iminqwazi elungiselelwe wena, izikipa, iihempe zepolo kunye neeovaroli kuqeqesho, imiboniso okanye eminye iminyhadala inokwandisa ngokufanelekileyo ukubonakaliswa kophawu lwenkampani.Abathathi-nxaxheba kunye nababukeli kule minyhadala baya kuqaphela isinxibo esinelogo yenkampani, ukwazisa ngeshishini.Ukongeza, ukusasazwa kweefoto kunye neevidiyo zezi ziganeko kumajelo eendaba ezentlalo ziya kwandisa impembelelo yophawu.
4. Ukwandisa ukuqatshelwa kwabathengi
Abathengi baphenjelelwa yiminqwazi eqhelekileyo, izikipa, iihempe zepolo kunye neeovaroli ngexesha lokuzibandakanya kwabo namashishini.Baya kuziva ukuba ishishini linobuchule ngakumbi, lilungelelaniswe kwaye lijolise kwiinkcukacha.Le mvakalelo iya kwandisa ukuthembela kwabathengi kunye nokuqondwa kweshishini, ngaloo ndlela iphucula ukwaneliseka kwabathengi kunye nokunyaniseka.
5. Iinketho ezenzelwe wena
Amashishini anokukhetha imibala eyahlukeneyo, izitayile kunye namalaphu eeminqwazi, izikipa, iihempe zepolo kunye neeovaroli ngokweemfuno kunye neempawu zabo.Ukusuka kwiiT-shirts zentamo engqukuva kunye neehempe zepolo ukuya kwii-baseball ezifashisayo kunye neekepusi eziphakamileyo, ukuya kwiimpahla zomsebenzi wobuchwephesha, ukhetho oluninzi lunokwenza umfanekiso wenkampani wahluke ngakumbi, kwaye kwangaxeshanye ufezekise iimfuno zabasebenzi ukuze bathuthuzele kwaye bathuthuzele. ukusebenza.
6. Ifanelekile ngamaxesha ahlukeneyo
Iminqwazi eyenziwe ngokwezifiso, i-T-shirts, i-polo shirts kunye nee-ovaroli azifanelekanga kuphela ukuqeqeshwa, imiboniso kunye nezinye iziganeko, kodwa kunye nokusebenza kwemihla ngemihla kweshishini.Impahla efanayo enxitywa ngabasebenzi emsebenzini inokuhambisa umfanekiso ochwephesha kunye nocwangco, inceda ekuphuculeni umoya wokusebenza kunye nokusebenza kakuhle.Ukongeza, ezi mpahla zesiko kunye neminqwazi zinokusetyenziswa njengezibonelelo zabasebenzi kunye nezipho zokuphucula ulonwabo lwabasebenzi.
Lilonke, iminqwazi elungiselelwe wena, izikipa, iihempe zePolo kunye neeovaroli ziyindlela esebenzayo yokukhuthaza umfanekiso webrendi, ukomeleza umanyano lweqela, ukwandisa ukubhengezwa kohlobo, kunye nokwandisa ukuqondwa kwabathengi.Ngokubonelela abasebenzi ngezi mpahla zilungelelanisiweyo, amashishini anokubonisa iimpawu zawo ngamaxesha ahlukeneyo, aphucule umfanekiso webrendi kunye nokuthandwa, kwaye ngaloo ndlela agqame kukhuphiswano olushushu lwemarike.Ukongeza, iminqwazi eyenzelwe wena, iT-shirts, iihempe zepolo kunye neempahla zokusebenza zinokunceda ukuphucula imveliso kunye nokwaneliseka kwabasebenzi, kunye nokudala umoya wenkcubeko yequmrhu.
