Iminqwazi yesiko yindlela entle yokunceda amashishini anxibelelane ngomfanekiso webrendi kubantu abaninzi.Ngokutsho kukaChen Youshi, owanika iFord isipho, ukunxiba umnqwazi owenziwe ngokwezifiso kunye nelogo yenkampani ekuqeqesheni, imiboniso okanye ezinye iziganeko zinokwenza umfanekiso wenkampani uhluke ngakumbi kwaye uvelele, kwaye utsale ingqalelo kunye nengqalelo.
Okokuqala, iminqwazi eyenziwe ngokwezifiso inokwenza abasebenzi okanye abameli benkampani babe nesazisi esicacileyo kweso siganeko, kwaye kulula ukuba baqaphele kwaye bamkelwe ngabantu.Xa abantu bebona umntu onxibe umnqwazi onelogo yenkampani, banokuba nomdla kwaye babe nomdla kwinkampani, kwaye bafunde ngakumbi malunga nenkampani.
Okwesibini, iminqwazi eyenziwe ngokwezifiso inokunyusa ukuvezwa kunye nokuthandwa kweempawu zenkampani.Kwimiboniso emikhulu okanye iminyhadala, abantu abanxibe iminqwazi yesiko banokuba lula ukugxila kwisihlwele, batsale amehlo ngakumbi kunye nengqalelo.Ngale ndlela, umfanekiso weshishini unokusasazwa kwaye upapashwe ngokubanzi, ngaloo ndlela utsala abathengi abanokubakho kunye namaqabane.
Okokugqibela, iminqwazi yesiko inokonyusa umuzwa wokuba ngowabanye kunye nekratshi phakathi kwabasebenzi kwishishini lakho.Xa abasebenzi benxiba iminqwazi eneelogo zenkampani kwiindawo zikawonke-wonke, baya kuziva beneqhayiya kwaye bezithembile, kwaye baya kuchonga ngakumbi kwaye baxhase uphuhliso kunye neenjongo zenkampani.
Ngamafutshane, iminqwazi elungiselelweyo yindlela esebenzayo kakhulu yonxibelelwano lwebrendi, enokunceda iinkampani zandise ukuvezwa kohlobo kunye nokuthandwa, ukutsala abathengi abanokubakho kunye namaqabane, kwaye kwangaxeshanye kuphuculwe ikratshi kunye nemvakalelo yokuba ngabasebenzi beshishini.
