Njengesipho esinobuchule obuphezulu kunye nesisebenzayo, abalandeli abaphathwa ngesandla baye bathandwa kakhulu phakathi kweenkampani kunye nemibutho kwiminyaka yakutshanje. Ngoku ka Youshi Chen, umsunguli we Oriphe, abalandeli abaphathwa ngesandla ngokwezifiso banokuzisa abasebenzisi ukubamba kokuphola kwaye babe sisixhobo esifanelekileyo sokwazisa kunye nokwazisa ngeziganeko ezifana nemisitho yangaphandle kunye nentengiso. Oku kulandelayo yinkcazo eneenkcukacha yabalandeli be-tote eyenziwe ngokwezifiso njengezipho:
Ukwenza umntu: Iinkampani zinokwenza ngokwezifiso i-tote fan nge-LOGO ekhethekileyo, uphawu lophawu okanye umxholo womnyhadala ngokweemfuno zabo zokuqaqambisa ubuntu babo kunye nokungafani. Ngale ndlela, umamkeli wesipho uya kukhumbula uphawu kunye nomfanekiso wenkampani ngelixa usebenzisa fan.
Ukusebenza: iifeni eziphathwayo zisebenza ngokukodwa kwiinyanga ezishushu zasehlotyeni, zinika abasebenzisi imvakalelo epholileyo ngoko nangoko. Nokuba uthatha inxaxheba kwimisitho yangaphandle okanye imisebenzi yentengiso ebanjelwe ngaphakathi, i-tote fan inokuhlangabezana neemfuno zabaphulaphuli abahlukeneyo kwaye iphumelele inkoliseko engakumbi kunye nelizwi lomlomo lenkampani.
Isitayile esityebileyo kunye nokukhetha kombala: Iifeni zetote ezenzelwe wena zibonelela ngeendlela ezahlukeneyo, imibala kunye nemathiriyeli yeenkampani ezinokukhetha kuzo, ezinje ngeefeni zokusonga ngesandla, abalandeli bombane abancinci, kunye nabalandeli be-bamboo abanobume bendalo. Oku kuqinisekisa ukuba abalandeli be-tote bayasebenza kwaye bayathandeka.
Ixabiso elifanelekileyo: Xa kuthelekiswa nezinye izipho ezenziwe ngokwezifiso, abalandeli ababambe ngesandla banexabiso elifikelelekayo elihambelana neemfuno ezahlukeneyo zohlahlo lwabiwo-mali. Oku kuvumela iinkampani ukuba zilawule iindleko ngelixa zibonelela ngezipho ezisebenzayo nezinokuphawulwa kubathengi nakumaqabane.
Ukusasaza ngokulula: Iifeni eziphathwa ngesandla zinobungakanani obuphakathi kwaye kulula ukuzithwala nokusasaza. Iinkampani zinokusasaza ngokulula abalandeli be-tote kubazimasi kwimisitho yangaphandle, ukukhushulwa kunye nezinye izihlandlo ukufezekisa injongo yokwazisa ibhrendi kunye nopapasho.
Ngamafutshane, abalandeli abaphathwa ngesandla njengezipho zeminyhadala yangaphandle kunye nentengiso zinezibonelelo zempembelelo yophawu olulodwa, ukusebenza okuphezulu kunye nexabiso elifanelekileyo. Ukukhetha abalandeli abaphathwa ngesandla njengezipho kunokunceda iinkampani ziphucule ulwazi lwebrendi kunye nokwaneliseka kwabathengi kwiimeko ezahlukeneyo. Ke ngoko, zombini iinkampani ezinkulu kunye nabaqalayo banokuthathela ingqalelo ukubandakanya abalandeli be-tote abalungiselelweyo kubhengezo lwabo kunye nezicwangciso zokukhuthaza ukufaka amandla amatsha kuphuhliso lwamashishini abo. Ukubonelela abathengi kunye namaqabane ukunyanga okupholileyo kunye nenkathalo ngexesha leenyanga ezishushu zasehlotyeni, abalandeli be-tote yesiko ngokuqinisekileyo lukhetho olunomtsalane nolunempembelelo.
