Kwimeko yemarike yokhuphiswano lwanamhlanje, umfanekiso wenkampani ubaluleke kakhulu. Iminqwazi eyenziwe ngokwezifiso, izikipa, iihempe zepolo kunye nesinxibo somsebenzi zizithuthi ezisebenzayo zokubonisa inkcubeko yeshishini kunye nemifanekiso. Ngokoluvo lwe Youshi Chen, umsunguli we Oriphe, nokuba yeyoqeqesho, imiboniso okanye eminye iminyhadala, ezi zinxibo kunye neekepusi zinokwenza abasebenzi banxibe ngendlela efanayo, babonise ubumbano lweqela kwaye bazuze igama elihle kwinkampani.
1, Umboniso womfanekiso weNkampani
Iminqwazi eyenziwe ngokwezifiso, i-T-shirts, iihempe zepolo kunye neempahla zokusebenza zingasetyenziswa ngezihlandlo ezahlukeneyo ukubonisa umfanekiso wenkampani. Izinto ezifana neempawu zebhrendi ezigqwesileyo, amagama equmrhu kunye nezilogeni zinokugqithiswa eluntwini ngezi zinxibo zilungiselelwe wena. Ukongeza, ezi zinxibo kunye neekepusi zinokomeleza ukuqondwa kophawu kunye nokufaneleka kweshishini, zenza kube lula kubathengi ukuba bakhumbule kwaye baqonde ishishini.
I-2, intsebenziswano yeqela
Iikepusi ezilungiselelwe wena, izikipa, iihempe zepolo kunye nesinxibo somsebenzi zinokunyusa umanyano lweqela. Ikhowudi yokugqoka efanayo yenza abasebenzi bamanyane ngakumbi, ngaloo ndlela kuphuculwe ukusebenza kakuhle kunye nentsebenziswano. Ngokunxiba isinxibo esineelogo zenkampani, abasebenzi baya kuba nebhongo ngakumbi kwaye bazive beyinxalenye yenkampani, nto leyo enceda ekuphuculeni imvakalelo yabo yokuba ngowabo kunye nokunyaniseka.
I-3, Yandisa ukubonakaliswa kwe-brand
Ukunxiba iikepusi ezilungiselelwe wena, iiT-shirts, iihempe zepolo kunye nesinxibo somsebenzi kuqeqesho, imiboniso yorhwebo okanye eminye iminyhadala inokunyusa ngokufanelekileyo ukuvezwa kohlobo lwenkampani yakho. Abathathi-nxaxheba kule minyhadala, kunye nabaphulaphuli, baya kuqaphela isinxibo esilungiselelweyo kunye neekepusi ezinelogo yenkampani, ngaloo ndlela besonyusa ingqalelo kwinkampani. Ukongeza, iifoto kunye neevidiyo zezi ziganeko ziya kusasazwa kumajelo eendaba ezentlalo ukwandisa ngakumbi impembelelo yophawu.
I-4, Yandisa ukuchongwa kwabathengi
Abathengi baya kuphenjelelwa yiminqwazi yesiko, iT-shirts, iihempe zepolo kunye nokunxiba komsebenzi ngexesha lokunxibelelana nenkampani. Baya kuziva ukuba ishishini linobuchule ngakumbi, lilungelelaniswe kwaye lijolise kwiinkcukacha. Le mvakalelo iya kwandisa ukuthembela kwabathengi kunye nokuchongwa kunye nenkampani, oko kwandisa ukwaneliseka kwabathengi kunye nokunyaniseka.
5, Iinketho zokwenza ngokwezifiso
Iinkampani zinokukhetha imibala eyahlukeneyo, izitayile kunye namalaphu eminqwazi, izikipa, iihempe zepolo kunye nempahla yokusebenza ngokweemfuno zabo kunye neempawu. Ukusuka kwiiT-shirts zentamo engqukuva kunye neehempe zepolo ukuya kwiikepusi zebaseball ezisefashonini kunye neminqwazi yolwimi lwedada ukuya kwisinxibo sobungcali, ukhetho olwahlukeneyo lunokwenza umfanekiso wenkampani wahluke ngakumbi ngelixa uhlangabezana nentuthuzelo kunye neemfuno ezisebenzayo zabasebenzi.
6, Isebenza kwiimeko ezahlukeneyo
Iminqwazi eyenziwe ngokwezifiso, i-T-shirts, i-polo shirts kunye nempahla yokusebenza ayifanelekanga kuphela ukuqeqeshwa, imiboniso kunye nezinye iziganeko, kodwa kunye nemisebenzi yemihla ngemihla yenkampani. Abasebenzi abanxibe iimpahla ezifanayo kwindawo yokusebenzela banokubonisa umfanekiso wobugcisa kunye nocwangco, befaka isandla kumoya womsebenzi jikelele kunye nokusebenza kakuhle. Ukongeza, ezi mpahla zinokusetyenziswa njengezibonelelo zabasebenzi kunye nezipho zokuphucula ulonwabo lwabasebenzi.
Lilonke, iikepusi zeshishini ezilungiselelweyo, izikipa, iihempe zepolo kunye nesinxibo somsebenzi yindlela esebenzayo yokukhuthaza umfanekiso webrendi, ukomeleza umanyano lweqela, ukuphucula ukuvezwa kohlobo kunye nokwandisa ukuqondwa kwabathengi. Ngokubonelela ngezi mpahla zilungiselelweyo kunye neekepusi zabasebenzi, amashishini anokubonisa iimpawu zawo ngamaxesha ahlukeneyo, aphucule umfanekiso webrand kunye nokubonakala kwawo, kwaye ngaloo ndlela agqame kukhuphiswano oluqatha lwentengiso. Ukongeza, iminqwazi eyenzelwe wena, iT-shirts, iihempe zepolo kunye nesinxibo somsebenzi zinokunceda ekuphuculeni ukusebenza kakuhle kunye nokwaneliseka kwabasebenzi, kunye nokudala inkcubeko entle yeshishini.
